Ensuring diversity in all areas.
Refreshing Meta Global Supplier Diversity
How do you refresh a branch of the world’s largest social media company?
The global supplier diversity team at Meta came to us with a request to update their brand style and create content to engage diverse suppliers all over the world. It needed to represent both Meta and the diversity that these suppliers bring to their network.
Creating a new look
After the intakes, brainstorming, and project onboard, we developed a new social style guide to ensure brand continuity over applicable platforms and content. Included are all the items to build a brand presence: photography styles, color, type, visual elements, and motion styles.
Completing the social style guide buildout enabled us to create more engaging content for Meta and has lead to a cohesive brand direction on Facebook and Instagram.
Creative Director: Meg Kilgore
Art Direction & Strategy: Erika Lynn
Production & Animation: Marcus McVey
Copywriting & Messaging: Sydney McShan
Now put it in practice.
After creating the guidelines, we started running and producing content for the channels.
Our content strategically prioritizes Reels, adds a human element, and works within Meta’s brand guidelines to ensure continuity. Throughout the year, we produce micro-campaigns, evergreen, and video content series.
