Youth Mental Health Corps

When the Schultz Family Foundation and Pinterest partnered with AmeriCorps and America Forward to launch the Youth Mental Health Corps, they envisioned a program that could transform mental health access for young people across the nation. The challenge was twofold: create a digital presence that would support Pinterest’s CEO’s high-profile announcement of the initiative while serving as a functional hub for state commissions to apply for participation—all within an ambitious timeline.

Co-Creative Direction: Casey DenBleyker
Branding: Hannah Epstein & Marcus McVey
Campaign Production: Marcus McVey

We worked to translate an ambitious idea into a living, breathing campaign that meets the moment for youth mental health.

I guided the creation of a polished, brand and campaign that balanced immediate needs with long-term goals and developed visual branding, messaging refinement, and strategic alignment, while I helped my counterparts build out a fully functioning website. The result was a dynamic platform that launched during Mental Health Awareness Month, paired with a compelling digital strategy to engage potential funders, participants, and advocates.